Part Ten - Continuing to Fundraise

Continuing to Fundraise

Part 10 is our final installment in our Guide to Running a Successful Raffle. In this post, we will help you to further maximise support for your cause.

You’ve spent weeks planning your raffle, you’ve sold out of raffle tickets, raised hundreds or thousands, and awarded the lucky winners their prizes. But it doesn’t have to stop there! Now you’ve got momentum, you need to keep it.

By all means put your feet up with a brew, you’ve earned it! The money you have raised from the raffle will mean a lot to your cause or charity, but the fundraising journey isn’t over.

Step 1: Saying Thank You

Firstly, it’s important to thank your supporters who helped make the raffle the success that it was. Go beyond thanking those who donated, thanking everyone involved. Thank those who came to your event, donated, bought tickets, helped organise and sell tickets, and businesses or individuals who donated prizes. Shouting about this on social media and any email newsletters is another chance to publicise your cause, and make those who missed out this time remember your cause for next time.

A thank you will go a long way, and may even secure their support in the future. Supporters are likely to return, donors are likely to donate again, and businesses are more likely to help you out in the future, with these gentle and grateful reminders. Think about reaching out to them on social media, saying a big thank you to them in your newsletter, sending out an email, or celebrating their efforts on your notice board or site.

Step 2: Continuing to Fundraise

Secondly, it’s important to know that the need for fundraising never stops, so their continued support is really important. If your event was a success then you’ll have the confidence to host another one, and if people enjoyed the event, they’re more likely to return. 

Even if your event wasn’t a success, the next step is to start from the beginning and begin brainstorming afresh. This will allow you to change fundraising ideas or brainstorm new ways to improve your existing event, maximising fundraising potential. There are always ways to improve on a previous event or raffle, whether you get more people involved next time, start planning earlier, or change the theme.

So, get ready to go back to part 1 and begin fundraising again! Don’t forget that your previous raffle order with us will be saved on your account, so ordering another batch of tickets will be even easier.

If you have any top tips, case studies or advice you’d like to share, please get in touch so we can spread the word.