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If you’ve followed our top tips for promoting your raffle, there’s sure to be some serious excitement in your community for your charity fundraiser. Next, it’s time to find out how to sell more raffle tickets and raise as much money as possible.
Here at Raffle Tickets 4U, we know a thing or two about how to run a successful raffle. And in our experience, there are 3 main elements that affect how many raffle tickets you’ll sell: timing, prizes and awareness.
When it comes to maximising raffle ticket sales, timing is key. And it’s not just about the time of year you hold your raffle. It’s also how long it’ll take to plan and promote it, as well as the time you have to sell the tickets.
The timing of your raffle largely depends on your organisation. But planning your raffle around major seasonal holidays, annual events or specific awareness periods can help you sell more tickets and get more donations.
This could be because the event is seen to have more of a purpose. Or perhaps it’s because individuals expect to attend and pay for an event around the seasonal holidays, such as a bonfire night fireworks display, summer fête or Christmas fair. For help with timing your raffle, check out our infographic on key dates throughout the year that you could use as a theme.
After years of seeing our customers hosting their own raffles, the best piece of advice we could give you is to buy raffle tickets online early. This preparedness helps you raise money because:
Your raffle prizes are at the core of your event. They’ll determine the amount of raffle tickets sold and the price at which you can sell them.
It pays to source quality raffle prizes, as supporters will be persuaded to purchase more tickets if they’re eager to win the prizes on offer. Desirable prizes will also allow you to charge a higher price for each ticket.
Try to think of things that would be useful or interesting to your supporters, but that they might not buy themselves. That way, each prize seems much more luxurious, leading to increased ticket sales.
Another good idea is to offer discounts on multiple purchases. For example, you could sell tickets at £1 each, then offer 3 for £2 and a book of 5 for £3. Just be aware that this is only possible for raffles that are classed as private society lotteries.
Making everyone who might support you aware that it’s being held is key to its success. If people don’t know about your fundraising event, then they won’t know to buy a ticket. This is where promoting your event helps to maximise your raffle ticket sales
Think about your audience and who needs to know about your event. Consider how you can market to your existing supporters, but also how to find new supporters to sell more raffle tickets.
Once you know who you’re promoting to you can choose how you’re going to do it. There are 4 great ways to raise awareness of your raffle:
Maximising raffle ticket sales alone can be tough. So get friends, volunteers and colleagues to help sell tickets on your behalf.
Need to create attention around your raffle at an event or fair? You could always get your sellers to dress up in themed outfits such as Halloween or Christmas to grab attention over to your stall.
T-shirts are also a great way to promote your event on the day. Print personalised t-shirts based on your theme or cause so people can pick you out of a crowd and buy more tickets.
There are different raffle ticket rules and regulations that determine whether you can sell tickets before your charity fundraising event.
It all depends on what type of raffle you’re running:
To help you raise as much money as possible with your charity fundraising raffle, we’ve put together a free ebook on ways to boost your ticket sales. It’s packed with a ton of advice and top tips for choosing your audience, creating your message and picking the right marketing channels for you.
Knowing how to time your raffle, pick great prizes and raise awareness lets you sell far more raffle tickets than you might otherwise have sold.
Now the day of your raffle has finally come. So what can you do to keep people informed, sell tickets at the event and make sure everyone has fun?
Find out in the next part! Alternatively, if you’re still seeking clarity on how best to promote your raffle, please find our previous piece in this series.
