How-to: Use Facebook to Fundraise
31 January 2017
How-to: Use Facebook to Fundraise
Social media is a great platform to help you fundraise, it can help you to reach a wider audience and help to create a personal connection with your supporters. The two main social media channels, Facebook and Twitter, are both easy for beginners and great for organisations to communicate their brand.
Facebook can help you to directly fundraise money by including links to your donation page or asking your audience to sign up for events etc, but you can also use it as a branding tool. Spreading your message about your organisation and getting readers to truly understand your cause will in turn receive their support of it’s something they are passionate about. So, whilst counting the donations made through Facebook is important, don’t underestimate the power of spreading your message and informing potential supporters of your cause.
To get started using Facebook to fundraise, we have put together a quick guide and top tips for getting started on Facebook to help you to raise money for your organisation.
Mini Guide to using Facebook to Fundraise
- To begin with, if you haven’t already, you need to create your organisation it’s own profile. When setting this up, choose the option for a ‘Company, Organization or Institution’ page so that you’re recognised as a non-profit organisation and not just an individual. You’ll need all the basic information such as an email address, password, contact details and profile picture (this could simply be your logo).If you’re an individual wanting to raise money on behalf of a charity, Facebook is still a great platform to fundraise. You can use your own personal profile but simply create an event or group explaining what your event or perhaps join an event that the charity has created itself to say that you’re attending. This way you can share this with your friends and ask them to donate through your event page.
- The next stage is to personalise your account and start creating content. Add a cover photo and ‘about me’ information to give supporters a brief outline of what your about. Be sure to have an easy link to your sponsor page or your donation page so that people can support you with a click of a button. You can also include links to your website and other social media channels.
- You now have a presence of Facebook and all you need to do now is keep it up to date by posting relevant content that will engage your supporters. You can create one off posts or schedule them in advance, but be sure to keep the posts regular.Visual content is key for interacting with your audience so post photos, graphics or videos to keep your wall interesting. People love seeing behind-the-scenes, exclusive content. Use the platform to create a personality for your brand.You can include posts on your future plans, targets and achievements. Keep a countdown of how far you have to reach your target, include interesting facts and stats and include information on how donations will help your organisations.As well encouraging individuals to donate directly to you, you want to persuade them to fundraise on your behalf and get their friends involved in donating. Nearly a third of all online donations were a result of peer-to-peer fundraising last year and so it can be really beneficial to provide guides and packs that can inspire your supporters to run their own fundraising event.Don’t forget to thank you supporters as well. Regardless whether they have donated or attended an event, simply thank them for following your page to ensure they know you appreciate their time – it’s proven to increase donations!
- The best feature of Facebook to help you fundraise, is the ability to create and promote your up coming local or national events. The feature allows people to say if they’ll attend or not and when individuals respond to the event, it shares it on their wall, involving their Facebook friends as well. It also means you can keep supporters up to date with all the latest information.
- Ultimately, it’s important to be social. Get involved in similar organisations, like supporters posts, share posts from others and send comments. The more you talk to others, the more likely you are to widen your audience and gain more support.
Top Tips for using Facebook to Fundraise
-Regularly post new content, so supporters stay engaged.
-Be social. Talk to others by commenting, liking and sharing their content.
-Create events for people to get involved with.
-Encourage your followers to host their own fundraising event with guides, inspiration and ideas.